| Aggression |
Behaviour intended to cause unwelcome harm to another person. |
| |
| Altruism |
Behaviour benefiting another person at a cost to the helper. |
| |
| Antisocial behaviour |
Behaviour showing a lack of concern for the welfare of others |
| |
| Demand characteristics |
Participants work out the purpose of a study and modify their behaviour accordingly. |
| |
| Ecological validity |
Method measures naturally occurring behaviour. |
| |
| Empathic concern |
Emotional feelings for another person, such as sympathy and compassion. |
| |
| Imitation |
Copying an observed behaviour. |
| |
| Media |
Ways of communicating information to people, such as television and film. |
| |
| Prosocial behaviour |
Behaviour benefiting another person. |
| |
| Reinforcement |
Strengthening of behaviours through rewards. |
| |
| Social conformity |
Change in behaviour as a result of perceived social pressure. |
| |
| Vicarious reinforcement |
Reinforcement of ones own behaviour through observing the reinforcement of another's behaviour. |